Ordering Prozac
Toby Ricketts blogging from Integrate09 Sydney:
Yesterday I met a ledgend of the music industry George Massenburg
George Massenburg Ordering prozac, is a three-times emmy award winning producer, studio designer and equipment designer. He designed the parametric EQ back in 1972 (for those who aren't audio geeks, the parametric equaliser is a piece of equipment used to increase or decrease a particular frequency or range of frequency, and is used in almost every studio in the world), and he formed a premium gear manufacter GML and helped develop fader automation amoung other things.
George is on a Mission, ordering prozac. He says that it is a crime that the majority of music now consumed is being listened to in mp3 format. Ordering prozac, He demonstrated that the distortion and alteration of the original masters was an unacceptabley high level and that there was a measurable distortion level exceeding 25%. He showed A B comparisons of 192khz masters and then switched to 128kbit mp3s, which in my opinion was not entirely fair, as 192 khz is exceptionally clear, and 128kbit is not a compression level I'd ever use for music. It is the bitrate that most encoders seem to default to, and probably the most common bitrate on people's ipod files, ordering prozac.
Is this leading to a dumbing down of peoples preception and ability to distinguish sound quality. Ordering prozac, Will kids who are now happy with poor quality mp3s appreciate or even recognise when they are listening to A CD, or a blu-ray with it's 192khz resolution. I suspect not.
I suspect that exactly the same argumants were proposed when records started being produced at the, now standard, 33.3 rpm speed for LPs, ordering prozac. The 78 speed records provided a much greater 'resolution' in terms of the detail provided. Ordering prozac, The arguments for and against are also similar - if you tried to record an album at 78 RPM the disc would have to be the size of a dinner table to fit the required length on. Or an album would span a whole draw full of standard sized discs.
We know that this did not happen, and that people were happy with thier 'inferior' 33 speed discs, and that cassettes with thier inherant phase-errors and limited frequency range won over LPs, and were replaced with CDs, ordering prozac.
My prediction for the digital music revolution is that mp3 technology will improve to allow the convenience of small file size and high-fidelity, or that file-size of audio will become less relevent as moore's law is repeatedly proven and that hard drive space and transfer speeds increase exponentially.
At Tandem Studios, we will continue to dispatch files at 192kbits in mp3 format, for the simple reason that 99.9% of people cannot tell the difference between this and a CD.
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