New Media is rich on line content accessed through Podcasting, Blogs, Twitter and social media sites such as Facebook and Bebo.  The biggest growth area is in online video embedded into social media sites or viewed through company websites.   The traditional model of mass communication is changing.  New media and the internet have the great advantage of being cost effective to interact and communicate with target audiences and create two-way dialogue with friends, clients and consumers. Click here to go back to the blog.